Gone are the days where LinkedIn was solely used by people looking for new positions. It is now an invaluable social media platform regardless of where you are in your career. Having an updated LinkedIn profile is key in order to maintain a connected and engaging presence. You can think of it as your own personal website where you can share your passions and strengths. It creates the perfect first impression for future employers, clients, and your current network. In this episode of The Success Talk Show, I walk you through the top 10 insider tips to build and maintain an engaging LinkedIn profile. You can’t afford to miss these insights – so be sure to listen.
Why is having a LinkedIn profile so critical?
People turn to LinkedIn for multiple reasons: examining your background, scoping out your abilities, and to recruit top talent. A thorough and complete LinkedIn profile that is authentic, consistent, and accurate can help you throughout your career. On the flip side, having a bare-bones profile, or even nothing at all, can count as strikes against you. Even if you’re not currently searching for a new job, having an online presence is critical in our 21st-century workplace. To discover how to let your LinkedIn profile work for you be sure to listen to this episode.
How to differentiate yourself from other LinkedIn users
LinkedIn provides multiple outlets for creativity within your profile. You want to make sure you have a professional profile photo with adequate lighting and color schemes. You can also add a personalized banner photo. The banner photo should correlate to your interests or industry – even though generic nature photos can be aesthetically pleasing. If you’re seeking inspiration, turn to colleagues’ or friends’ profiles to see their creativity. When you start approaching your LinkedIn profile as part of your personal brand, you’ll be sure to succeed.
Go beyond job description language and create a conversational tone
Many people underutilize the sections that LinkedIn offers. There’s a brief description category where you can use up to 100 characters and in the summary section, you have 2000 characters that you can use to showcase your best self. They should be written in a first-person voice that almost feels like a conversation. Fill the boxes with your strengths, workplace contributions, background, and personal interests. You can pull language from personality assessments and be sure to describe where you can add value to an organization. You don’t want to just copy and paste job descriptions into these sections. For even more tricks to improve your profile don’t miss this episode of The Success Talk Show.
Let your network help you build a compelling profile that showcases your value
Endorsements and recommendations are two features within the website that allow your colleagues and friends to verify your top skills and talents. Don’t forget that you have the power to moderate your endorsements and alter the rankings on your profile. Be sure to have your top strengths featured, and don’t let the “skills” section become a dumping ground for anything and everything. Curate it so that it can be viewed quickly and convey what you want it to say. If a future employer or client sees six top skills that have many endorsements and recommendations it provides a better snapshot than 30 skills with little engagement. The rest of this episode is filled with even more key strategies to improve your LinkedIn presence, so be sure to give it a listen!
Outline of This Episode
- [0:43] I introduce the topic for this episode, Insider Tips for an Engaging LinkedIn Profile
- [1:49] Why people seek out LinkedIn profiles
- [4:15] Tip #1 – Ask yourself, what do you want to be known for?
- [6:40] Tip #2 – Use a professional headshot photo
- [7:28] Tip #3 – Pick a personal banner photograph
- [9:02] Tip #4 – Think about your title and describe how you add value
- [10:46] Tip #5 – Utilize all 2000 characters in the summary section
- [13:24] Tip #6 – Go beyond past positions and experiences
- [15:23] Tip #7 – Highlight your top skills and endorsements
- [18:47] Tip #8 – Reach out for professional recommendations
- [20:22] Tip #9 – Incorporate audio, video, and print media
- [21:36] Tip #10 – Update your profile regularly
Resources & People Mentioned
- Ep. 42 – “Strategies to Improve Your Job Search Process”
- Unsplash photo resource
- Google Images photo resource
- Donna Ceriani on LinkedIn